Caswell Sculpture

As the Social Media and Content Coordinator for Caswell Sculpture, I develop and manage the brand's digital presence across social platforms by creating content calendars, writing captions, identifying timely cultural and seasonal marketing opportunities, scheduling posts, and organizing content to highlight Rip Caswell's collection of fine art bronze sculptures. I also help align artwork with relevant events such as Memorial Day, Father's Day, World Wildlife Day, World Otter Day, World Elephant Day, the Fourth of July, and major sporting events to create more engaging and timely content.

Over the past several months, I have helped increase audience engagement and expand the brand's reach through a more consistent and strategic content strategy. Social media performance reached 2,500 monthly views in April, a 49% increase from the previous month, while non-follower reach increased by 107%. From April through July, the account generated 8,200+ total views, gained 37 new followers, and consistently reached 23% to 45% non-following audiences, helping introduce the brand to new viewers and strengthen its online presence. Recent 90-day analytics show 5,904 total content views, 232 interactions, 525 unique viewers, and 26 net new followers.